Struggling to find the words?
Team up with me to hone your brand's voice and messaging.
No more struggling to know what to say.
No more inconsistencies around your messaging.
No more blending into the crowd.
No more struggling to know what to say.
No more inconsistencies around your messaging.
No more blending into the crowd.
Why does tone of voice matter?
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Your tone of voice is the heart of your copy. It's the way you're present yourself authentically. It goes beyond words - it's the WHY, the WHO, and the HOW of your brand.
It defines the "why" of what you do and "who" you do it for, allowing you to serve and connect with your audience in an honest, personality-packed way. Think of tone of voice as the way you say something. The way a character talks, their catchphrases, their intonation, their quirks, how they talk about the things they truly care about. |
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"I'm literally speechless. Loved it more and more as I went through it again! Found myself tearing up as I read through it! You managed to put my thoughts down into words. It's everything I've ever wanted to say about the business."
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What's included in your Brand Voice toolkit: |
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Tone of Voice
Tone of voice guidelines are essential tools for how you speak and why you sound the way you do. They help you to stand out, support your team, share your story and guide your audience. No more "how do we say this" and more "this is exactly the words we use". Brand Strategy
This is the true why, what, and who of your brand. Why do you exist? What do you do? Who do you do it for? No vague answers here! We'll dig. deep, and truly find what makes you different from others in your industry, and how we'll share it with others! |
Messaging
Keep your messaging clear and focused on who you are, the services you offer, and why you stand out from the rest. Staying consistent with your message is key to connecting with your audience. If we removed your logo, would your audience still know it's you speaking? Writing Guidelines
Do you have social channels? Print ads? Newsletters? I'll give you all the guidelines for every platform. We'll get into the nitty-gritty of the language, grammar, and structure that gives you brand it's distinctive voice. |
The language you use matters.
The language you use matters.
You wouldn't expect a kids brand to say, "It's time to leisurely relax around the pool with carefully selected, age-appropriate blow up pool toys. Feast your eyes on our joyous selection, perfect for the jet-setting season."
It sounds unnatural. Dishonest.
You might, however, expect them to say, "Buy our hours-of-fun kids toys, designed by our experts and chosen by little-ones for your little-ones! With our colourful pool-toy collection, get ready for the summer holiday of your kids' dreams."
You wouldn't expect a kids brand to say, "It's time to leisurely relax around the pool with carefully selected, age-appropriate blow up pool toys. Feast your eyes on our joyous selection, perfect for the jet-setting season."
It sounds unnatural. Dishonest.
You might, however, expect them to say, "Buy our hours-of-fun kids toys, designed by our experts and chosen by little-ones for your little-ones! With our colourful pool-toy collection, get ready for the summer holiday of your kids' dreams."