How it works

Let's uncover your brand's unique personality, get crystal clear on your messaging, and define how you use words to demonstrate your brand's fabulousness!

1.
​Let's get to know each other.

It's not just about getting to know your business - I get to know you! Your vision, goals, pain-points and dreams for the future of your brand. Think of Step 1 and 2 as the "research" phase.

I'll ask you to share any documents you have, from brand design to persona research, from early drafts of your brand to your recent reports.

We'll conduct a workshop or discussion of sorts to get to the heart or your brand and what differentiates you from your competitors

2.
Define your brand's voice and messaging.

My Brand Voice documents are more than just "tone of voice". They also include brand strategy and a messaging guide, featuring the nitty-gritty of how you speak to your audience. Your Brand Voice will feature:

Brand Personality
The specific characteristics that form the building blocks of your brand's voice.

Target Audience
Who your brand is talking to, and therefore why you're specific voice with resonate with them.

Competitors
Others in your industry, analysing how they speak and how you're different from them.

Brand Story
Why you exist and who you are - this might sit on your website, or may just be an internal story to guide your audience.

Brand Values
The big things you have to say, like your cares, your ideas, the topics that make you you. That overall feeling we want you audience to be left with.

Copy Examples
​From exact examples for your newsletter, your social media, your blogs and more, to overall copy ideas to give your team the basics to guide your writing.

3.
Bringing it to life.

This isn't a guide that should just sit in a folder gathering dust - this is a guide that will direct everyone who writes for your brand. Instead, it's time to get your voice out into the world and see the magic that occurs!

To keep you on the right track, I can provide you with copy for your website, newsletter, etc., or run workshops to get your team confidently writing with your brand's new voice, or organise regular check-ins to make sure things are running smoothly.

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Prices start at £1,250