Garden Trading design beautiful, British furniture, homeware and garden designs. They pride themselves on creating designs with practical and uncluttered function combined with effortless and timeless style. I covered maternity leave by working part-time at Garden Trading as their Content Manager. Working closely with the marketing department, I created copy for everything from magazines and print inserts, to newsletters and homepage edits, to digital ads, journals and product descriptions. Getting to work closely with the Head of Marketing and Graphic Designer, my in-house experience was a wonderful chance to be deeply involved with such a well-established brand. Maintaining Garden Trading's tone of voice across all written work and creatively approaching sales, social, print and collaborations was an enjoyable and exciting task.
Regular lifestyle newsletters and sales emails generate hundreds of thousands of sales for Garden Trading. With an open rate of over 37% for emails during my time there, above the 26.82% open rate average for retail.
You can see emails I've worked on here (anything from mid-February onwards!)