Tone of VoiceWho's this for?
Tone of voice is for everyone, but especially for those who are at a point where they have a website, social platforms, perhaps a blog, newsletter and number of people working on the brand and need a defined voice to use and refer to at all times. What does it include?
The deliverables Internal PDF document including:
Tone of voice guidelines are essential tools for how you speak and why you sound the way you do. They help you to stand out, support your team, share your story and guide your audience. I can also provide website copy to align with your tone of voice if you need help with this. Costs Dependent on your exact needs, how established your brand is (or isn't!), and the turn-around time, there will be slight cost adjustments. Overall, I tend to charge around £900 for a project of this size, and take a turnaround time of roughly three weeks. |
Brand StoryWho's this for?
Brand story is for when you need direction and definition. My brand story process will dig deep into who you are. I ask a lot of questions! A bit like a therapist, I come in and help you uncover the who, that what, and the why. What does it include?
The deliverables
Brand story forms the heart your copy, the core of who you are, why you exist, and the way you speak across all of your platforms. At the end, you will have an easy to read guide to share with designers, writers, social media managers, and other members of your team. Costs Dependent on your exact needs, how established your brand is (or isn't!), and the turn-around time, there will be slight cost adjustments. Overall, I tend to charge around £1,250 for a project of this size, and take a turnaround time of three to four weeks. |