Copywriting & Branding

​I'm a creative copywriter. I take the time to understand your brand and tone of voice. If you need help developing your voice, I can work with you to establish and create guidelines for future use in all formats (i.e. online, print, social, email, etc.). Some examples of what I offer are listed out below.

Branding

​​Customers are on a journey with your brand, big or small, and your voice is your brand personality.

Design might be about how you look, but copy is about how you sound. I take time to understand your customers and your business goals and objectives. Aligning all of this with your brand personality is what makes my copy feel true and connected to what you do.

​Every brand is different, and I find the best way to find your voice is to discuss the "why" behind your brand. I ask the right questions and take you through the process, creating TOV guidelines and a brand story.

Blog Copy

With a brief from you and my laptop, I need little more to drum up some relevant blog content for your site. Whatever the topic and tone, I'll work with you to make sure it's an excellent piece.
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Take a look at my two part blog series for Bray Leino CX here and here.
Or, take a look at my most recent blog for Ocean, a fabulous local Bristol-based estate agent.

Print

Similar to the copy I write for websites, I will take your brand's tone of voice (again, if this is something you need help with, this is another area I can help you to develop and solidify) and write copy that feels believable to your brand.

I have worked on a heritage leaflet, both the copy and design aspects, for a historical site, so am happy to discuss layout--and possibly look at design--which I am happy to share examples of with you.

Website Copy

A website with something to sell, but no words to sell it? This is where my word-smithery meets your brand purpose. I can pull out what matters with the language right for your brand to fill about pages, product descriptions, home pages and more.

Have a glance at MacNeil Shellfish to see my copy in action.

Proofreading & Editing

​In need of someone with a detailed eye? With experience as an editor for Spa Life magazine, I know what it takes to read, critique, edit, re-edit, re-read, again and again until a piece is polished without error.

Social content

I can create one-off pieces for your Facebook page, or whole months of Instagram content scheduled through a program like Hootsuite. I understand the importance of social and power of these platforms.

Social Media Marketing

Social Media Content & Strategy

In my agency work I have created social media strategies, guidelines and daily content for brands. If this is an area you need advice in, I will undertake a social audit and then advise you on areas of improvement. I am also happy to discuss specific content-pieces and campaigns for Instagram, Facebook, Twitter and LinkedIn. 

Paid social & search Advertising

Need an ad for Facebook? Instagram? Twitter? Or PPC ads for Google or Bing. I'll drum up campaigns, ad groups, and various ads, whether visual or for search. I'll also conduct keyword research to make sure your ads are hitting the right mark.

My Fees

I don't charge any one set price. It varies depending on what you need. I come up with a bespoke priced package for you so that we're both happy and comfortable with all expectations. 

I'm also very happy to see how I can cater to your budget, so please do get in touch if you'd like to see what I can do for a certain price!